Clothing Stores have a tough go of it these days due to the heavy discounting on clothes from retailers who sell Chinese goods and clothes. It is not easy to attempt to sell clothes for 5 to 10 times the price especially to the average American who simply is looking for a nice shirt to wear. Once it is nice enough it satisfies that need.
Nevertheless, clothing stores can win the game by building up a strong base of regular customers through a network of referrals and word-of-mouth advertising. Of course this means first the must get customers into the store to buy and then make them very happy so they tell all their friends. Easier said then done you say? Well indeed you are correct.
A robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Marketing or Direct Marketing set of Strategies for Clothing Stores should be considered. For direct-mail marketing to be effective it needs to be repetitive and it is recommended that direct-mail marketing pieces be sent out every three months. It is also recommended for clothing stores to send out direct-mail marketing pieces to all those customers within a 15-mile radius. Please consider all this in 2006.