Hotel business is one of the most promising types of business to have. Many people are willing to pay a big amount of money for some few days and nights of leisure, luxury, relaxation and comfort a hotel could offer. However, with the numbers of hotels in different parts of the world, it could be a bit difficult to start a new hotel business. Of course, you need to consider your big competitors, and also the number of hotels that customers will consider before trying out a newly opened hotel business like yours.
Do not be disheartened because being difficult is different from impossible. It may be a bit difficult to penetrate the hotel business market but it is still doable. With careful, thorough and strategic planning, you will surely be inching your way to getting more customers. Here are some of the most effective strategies to market a hotel business:
- Collaborate with Tourism Office – It would be best to contact the Tourism office and seek for their assistance in promoting your hotel. It would be great for you, if your hotel will be included in the list of hotels in the city that they send out to their guests or possibly posted on their website. Being tied up with local Tourism office will make your business more credible and noticeable. However, you should also be particular with the placement of your hotel ads. Like mentioned, it is preferable that you are in their official website because being in the pamphlets or flyers only will not give you much attention that you need.
- Come up with various promos and gimmicks – People want to see cool promos and gimmicks. Their attention will surely be caught if you will offer promos like discounts, free membership or probably gimmicks, like a big party where everyone is invited so you can launch and introduce your hotel business to them. You should work with your creative minds in thinking and implementing various promos for your future guests.
- Put up an official website – Internet marketing is so powerful these days so it is indeed a good move to put up an official website. You should include pictures of the rooms, amenities, and even a map to guide guests. It is also best to include the room rates so people have an idea on how much they are spending in this vacation. It would be great to include testimonials too from previous customers.
- Come up with good press releases and campaigns – It is still effective to use Press Releases and campaigns that will basically tell a short background of your hotel business. You can tell people how hard you worked for this and of course your goal to give them quality time while having their vacation.
- Get a credible endorser – It is also effective to get an endorser like a local celebrity or influential person whom people look up to and respect. This will give you the attention that you need for your business.
These marketing strategies will surely help your hotel business to boom. You should just be patient and focused in delivering high quality services and for sure, you will be seeing many people trusting your hotel company.