In just like any other business sector, marketing is an important feature of the healthcare industry. Name any medical specialty and you will not be surprised to find that they require full time working marketing strategies to be successful. Most doctors would agree that attracting new patients and retaining the current ones is the key to running a booming practice. However, a road map to success i.e. a clear understanding of where your practice fits among competitors, along with long-term flexible strategy can reap an influential return on investment. Designing a perfect marketing plan requires deep thought and assistance. Consider having an experienced healthcare marketer by your side. Focus on those marketing strategies that would gain positive results. What follows are top medical marketing ideas to achieve desired goals.
Remember: communication is like oxygen, lack of it and your practice will die. Pounce on every opportunity you get to tell your story. For example, only few physicians have a website for their practice. Developing a website can give you two-way communication with patient, reducing costs and saving time alongside. Today, people are internet savvy and going by recent surveys, more than 60% of adults search health information online and 45% choose their physician through medical websites. A web presence has the undisputed power to make or break your practice.
Medical SEO helps individuals in the healthcare industry optimize their websites making them search engine friendly. In order to gain high traffic, your website’s positioning on the leading search engines is crucial. SEO services like website optimization, keyword friendly content, site submissions and link building help improve your site’s ranking in the search engines results pages. Studies have revealed that there is a minuscule chance a prospective patient will go on to the second page of the search results. To be on the top page, hire the industry’s experts.
Believe me! Social Media is alive, up and running successfully all over the world. Its aura is such that it has conquered the internet fraternity by storm. Social networking sites such as Facebook, LinkedIn, and Twitter allow you to communicate directly with patients while giving your practice the freedom to hear what they are saying. What more, you get referrals in the form of “likes, comments and tweets.” With LinkedIn users crossing 70 million mark, you ought to have a professional profile, ready and updated.
Conventional marketing methods like radio and TV ads still have enough prowess to convert a potential patient into a regular one. Consider placing advertisements in leading newspapers and magazines. Though traditional, people do prefer traditional print advertising every now and then for information. In addition, direct mail advertising is fast becoming one of the most popular forms of promotion. It enables readers to understand the value of your brand.
Results are overwhelming, if one uses marketing to good effect. There are endless ways to market your medical practice.