Small business promotion and marketing strategies have never been more important. In order to gain big business profits with your small business offline, you need to devise a plan of action. Success in business comes down to customer satisfaction, having a product or service that is currently in high demand, and the steps that you take in order to promote your business offline as well as online.
Offline business marketing isn’t all that different from online marketing. The end goal here is to drive traffic to your business, with that traffic converting to great income. In order to gain big business profits, there are a few rather easy and cheap things you can do. In this article we will look at four of them. These are: Giving away of free stuff, Advertising daily/weekly/monthly specials, Setting up a fantastic online marketing website, and Sending out client-attracting postcards.
Here’s a brief break down of our list. For starters, we all know that everyone likes free stuff, so the first method is an excellent way to draw people into your business. You can utilize some low-end products, items that are outdated, or ones that are not doing well in the business. If you are in the food service, a free soup, drink, or other free food items are excellent attractors of potential customers. Buy one get one free is also a popular draw. These simple marketing tools not only draw traffic but also improve customer relations.
Second thing, and this sort of goes hand in hand with number one, is to have regular days/weeks/months where you have specials. People like things to be structured and uniform. If they know that Pete’s meat shop has half-priced ribs during Thursdays, they will often plan their errands and shopping trips around specials such as this. This also applies to many other products and services as well. For example, if you run a small landscaping company, incorporate monthly specials during the busy months. People can then plan ahead and book in advance. Simple stuff, but it helps improve business profits immediately.
Third and fourth on the list is to set up some online marketing websites and send out post cards that are designed to attract potential clients. Talking about the post cards, these may be the old-fashioned way to advertise your small business, but they are fairly effective. I remember receiving the monthly post card from the smoke shop in my town and looking forward to seeing what sort of candy specials they had. Going back to this simple form of advertising is an interesting way of attracting new business. If your small business already has a website, educate yourself in further online marketing avenues. Blogging, article writing, and posting forums about your product or service is an excellent way to bring attention to your business.