You have to focus on each of the aspects of your business in order to make it more successful. Marketing is usually an area that requires an extremely large attention. Your sales depend on it to a great extent so you have to use adequate solutions for the more effective promotion of your products. You should definitely rely on a marketing information system to improve your sales.
Such a system allows you to use all relevant information you can gather to develop your marketing strategies more effectively. In order to use it you have to focus on three main phases that can be integrated into a constantly operating cycle. As a start you have gather sufficient information about the performance of your marketing strategy. Looking at the sales is not sufficient. You have to use more specific statistical data such as the number of actions on a particular advertisement. It is crucial for you to find the demographics of your main customer base.
Once you have all the relevant information you have to analyze it effectively so that you can make the most out of the marketing information system cycle. You have to be able to decide which messages make strong calls to action and which ones do not. You should have an idea about the effectiveness of each marketing method you use. More importantly, you have to make sure that you know who your customers are and what they expect from your product.
The third stage of the marketing information system is the modification of your strategy based on the analysis you have prepared. You have to devise a plan for the modification of the promotional methods in order to improve their efficiency. You should also come up with more attractive messages. It is always a good idea to integrate innovative direct marketing strategies. You should definitely consider working on the improvement of your product and on its packaging as well.