The growing trend of different Churches today is not very promising. According to statistics, growth is very small wherein very few churches were being planted. However, it is still good to know that some remote places on earth have been reached by the gospel of our Saviour Jesus Christ. But Christians must also be aware that there were new Churches who grow in massive number that edify a different Doctrine. This problem must be considered solely by the Church leaders. True Church of God must be well established in order to bring the Real Gospel to the people. In order to do that, Churches must have a marketing strategy that will help them grow in number and help them grow in faith.
There are several church marketing strategies that are proven effective by relatively large number of Churches. These marketing strategies can be considered in helping the church grow. First, the church must have a good location that is accessible to people and have a higher populace. People always consider the location of the Church where they want to attend. Thus, choosing a best location is important for it will also affect the kind of worship that the Church will have.
Second, is to have community programs that will make the Church distinct from the others. If a church offer services to the community, such Bible Studies, Vacation Church School and youth ministry programs, the people will become aware about the existence of the church as well as the love that can be found from it. Third, is to have regular fellowship in the community through campus and town ministry that can be done through musicals and conferences. Musicals can be facilitated by the young people of the Church where they can inspire the people through praise and worship songs. On the other hand, conferences can be done by offering Church leadership trainings, youth camps, and other activities where the Word of the Lord will be given to the people.
Another strategy is to distribute books written by Church Pastors or Church leaders that will inspire people. Through this, people will become aware about the programs and ministries of the Church. Most international churches were recognized because of the books published by them. Television and radio programs are also effective, people nowadays spend their time watching and listening to these medium and if they will come across your program and were blessed by it, they will likely look for the place of your Church and will attend on your worship.
Lastly, is to advertise your church on the internet. Having a networking account or own internet website is very effective where you can reach the people from different areas of the world, this strategy can be very effective in church marketing. You might not bring them all in the four walls of your church, but making them aware about it will help you impart the Word of God in their lives and you may become an instrument of God in their lives. Any church can apply these strategies, and it will be very helpful especially to a growing Church.