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Tag: cause marketing

Cause Marketing – Breast Cancer Awareness

Throughout October, National Breast Cancer Awareness Month is celebrated all over the world by public service organizations, medical associations, and government agencies working together to raise breast cancer awareness. Educating the public and providing free cancer screenings is a cornerstone of this life-saving event. Next October, enhance your company’s visibility by supporting a good cause […]

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A […]