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Tag: marketing environment

Marketing Environment

Marketing is all about doing primary and secondary research to identify needs and wants of customers and satisfy or surprise them by developing and offering the product in the market. These marketing research (needs and wants, segmentation, targeting, marketing environments) facilitate the employees working on product development, they do further research and development on provided […]

Write Annual Marketing Plan in 90 Minutes

Ideally, marketing planning is like career or job planning. The development of the annual marketing strategy, whether it is for an internet/ecommerce business or offline business, should be done at the end of the year. It should be based on market research. This applies to small as well as corporate businesses and not for profit […]

The Global Marketing Environment

Global marketing Environment is a complex term to explain because it is covering all the issues of world that are continuously changing. To explain the true present picture of the Environment it’s necessary to go through the most up-to-date literature and study the current changes. This chapter is giving the idea about the today’s marketing […]

Significance of Digital Marketing

Digital Marketing just characterized is the new age online marketing that involves uniting with the potential consumers in an approachable and convenient way, engaging with them in an effective and enhanced manner. It’s a win-win situation for both the marketer who can develop the consciousness of his business and the consumer who can be benefitted […]

The Marketing Environment

No business exists and operates in a vacuum, but as a part and parcel of the environment in which it finds itself. Efficient and effective marketing strategy is a function of the marketing manager’s ability to understand the environment in which the business operates. The marketing environment consists of a set of factors or forces […]

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