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Tag: marketing genius

The Real Marketing Genius

I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that’s understandable. Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants made […]

Effective Marketing – How to Find Examples of Marketing Strategies

Effective marketing strategies are much easier to find and duplicate than to create. Marketing is largely a matter of trial and error, so while original thinking and thought leadership are great attributes, it’s probably more profitable for most marketers to find existing, proven methods, and apply their own twist to it, than to try to […]