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Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package […]

5 Amazing Internet Marketing Strategies

There is no such thing as a tailor-made internet business strategy. It’s as different as the types of businesses flourishing on the internet each day. However, one thing all internet strategists wouldn’t deny is the iron clad rule of having a definite and detailed marketing plan for an online business. Because without one, the business […]

8 P’s of Strategic Social Marketing For Your Non-Profit

Marketing for your non-profit is not just about raising funds. The larger goal of marketing is to create a sound image for your non-profit, deliver the right message about the causes it espouses, and a meaningful difference. Strategic Social Marketing your non-profit is, therefore, based on the same principles of marketing as any other business […]

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