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Tag: why marketing

Challenges and Advantages of Marketing Research

Marketing research is a systematic and objective collection, analysis, interpretation of data and communication of marketing information relevant to a particular marketing problem. A company or organization can research about the market before initiating any marketing activity like sales and production to identify niche markets. Advantages of marketing research ยท It indicates opportunities for products […]

Marketing Strategies & Tactics Must Be Managed & Measured Constantly & Consistently

No matter why marketing strategies (thoughts) and marketing tactics (actions) that you employ, they must be managed and measured constantly and consistently. Failure to do so can possibly have you missing incredible opportunities to leverage success or make some course corrections on some not so successful strategies and tactics around. One of my marketing strategies […]