The importance of effective marketing consists of: (1) having something to sell, (2) packaging it so that the product is both best displayed and safeguarded until it is used by consumers and (3) making people aware of it and want it using the least effort, money and time yet returns maximum sales.
The whole marketing concept can be distilled to the two most important components: knowing your product and knowing your target market.
You must know every aspect of your product or service and you must know this well enough to know what is important about it and what is not. Second, you must know your target markets’ wants, needs and demands from that exact product or service. – The marriage of these two factors is the key to getting people to realize your products meet their needs, wants and demands and thus recognize the necessity to buy.
In fact, marketing process is not just selling goods. People won’t buy a treadmill, go to a barber shop or join a dating website because these are being advertised. Potential customers will not do this until these products or services merge into people’s minds matching their own ideas, personalities, styles, desires, needs, demands, traditions – whatever it is that they want, believe and accept.
To succeed you have to be able to consider these things and offer people what they need and are ready to pay for by presenting what you sell in such a way so that your potential buyers will demand it.
Your tool to achieve huge demand is survey technology. Without surveys you can spend thousands on advertising and loose it all or you could do surveys, use the results and prosper.
Getting a constant flow of new customers coming in as well as existing customers coming back, winning against the competition, getting noticed, recognized and respected all depends on your level of marketing know-how and how well you can implement your business marketing strategies. Imagine missing a vein of gold because you dug ten inches to the side simply because you did not have the technology you needed to find the vein and dig it out. The same is true of your business marketing strategies, get nothing or a few hundred of dollars instead of the thousands and perhaps millions by striking the right vein in peoples’ minds and hearts.
What is marketing supposed to accomplish?
Marketing helps a business to easily stand out from thousands of others similar to it. It easily makes people buy only from you. It attracts customers and floods them in. It retains them. Marketing causes people to want, need and demand what you sell before they even try it. It instills in people trust and respect toward your product or service and makes them love it.