You know that a picture is worth a thousand words. Now imagine, what a moving picture with sound can be worth? Definitely a LOT MORE! Video marketing is a new technique in internet marketing, and although it cannot replace the other strategies like affiliate marketing, article marketing etc, you have to realize that it is a very powerful strategy.
Through videos, you can market your product in a much better way because there are times when people don’t want to spend fifteen minutes reading an article, so they’d rather spend 5 minutes watching or listening about your product or services. Videos make for a more personal experience, especially for your audience because now they have a face and a voice they can associate the product and service with. A video encourages your audience to put their trust in you because no matter what you do, some people will still find it hard to trust someone whom they haven’t ‘seen’.
According to a statistics figure by number of car dealers in Florida the response from a video is 4-10 % compared to the other strategies. Also, according to various studies at the Wharton School of Business people are able to comprehend and retain more information when it is given through a video, at least 50% more! Other studies have shown people to be 72% more likely to buy a product after watching a video than reading about it.
Since the advent of television, people don’t like reading anyways, because they have another better option to get information. Video engages all senses, even ones emotions so it makes your audience more involved in what you’re telling them and they are more likely to be convinced of buying your product. So, in short words the value of video marketing is such that it increases the buying power.
Important information for you in case you didn’t know is that Google recently added Universal Search to their search engine which means that videos also appear on the search result pages. So, now your videos will be listed on the search engine as well increasing your visibility and prospects of people clicking on your website.
Not only do people start trusting you more but you become known as an expert in your field. For example, if you are a hair stylist, you can make videos of giving tips or styling peoples hair, not only will people have a much clearer idea of what you’re doing they’ll know for a fact that you KNOW what you’re doing. This is very important for all buyers that the person selling them a product or service KNOWS what he/she is doing so they can put their trust in you.
Oh, and its very easy to make and a cheaper internet marketing method because just like article writing you don’t have to invest a lot unless you want to make a really professional video. Usually, videos with your regular cameras even, you will just need to read up a little on basic video camera techniques, but that’s about it. Besides, you can just make a script or slideshow out of the written content that you have, so you don’t have to come up with fresh topics and content.
The value of video marketing lies in attracting new and more audience to your page because it’s an added tool in your marketing techniques and people will want to see a professional speaking about his/her product or service.
Video marketing will generate more traffic if you know the right way to market it but its not that difficult really. You can upload your video to different video sharing sites like YouTube. Now even videos come with a link to share, so your audience can share your video on their social networks. What value is all of this to you? Generates traffic! More people getting to know you mean your page will be doing wonders in a matter of time!
Now you have no excuse for not creating your first video then marketing it on YouTube and other video sharing sites. It will take some time to get it right the first time, but with practice you’ll soon be generating more traffic to your web site.